CASE STUDIES

Central Avenue Association

Challenge

Landry-Creedon was asked by diverse property owners along Central Avenue to help them agree on a plan to aesthetically enhance and promote Central Avenue from Camelback Road to Roosevelt Street. This plan would also require an equitable funding source. The property owners and the City of Phoenix were at a stalemate after failing to come to an agreement after more than 2 years.

Strategy

To encourage discussion and resolution, Landry-Creedon needed the public and private property owners along Central Avenue to feel a part of something larger than their own office, home, museum or church. An Association was formed to build a sense of “community.” It included Central Avenue private property owners, commercial office owners and developers, museums, religious institutions, residents and City elected officials, city manager and senior staff in transportation, planning and public art. The Association provided the foundation needed to form an improvement district that would move this project from planning to implementation.

Advocacy

Landry-Creedon worked at the grass-roots level to organize and conduct public and private property owner planning and negotiation meetings with the City and each other. These meetings included discussions on funding and design issues for Central Avenue.

To ensure smooth coordination with the City, Landry-Creedon served as the liaison for the Association with the Mayor’s office, city manager, engineering, transportation, planning and public art staff.

Working with the City, Landry Creedon acted on behalf of the Association to facilitate forming the Central Avenue Improvement District and to create a funding formula for that District.

Results